From All Movie Guide: Michel Gondry's Be Kind Rewind is both sweet and inventive, but to say that it lives up to the expectations laid down by his previous works like Eternal Sunshine of the Spotless Mind would probably be going just a tad too far. The zany premise is that Mike (Mos Def) has been left in charge of the video store owned by his boss and quasi surrogate father (it's unclear), Mr. Fletcher (Danny Glover), while he goes out of town. Upon the venerable man's departure, Mike's friend Jerry (Jack Black) accidentally gets himself magnetized in an incident at the adjacent power plant, and inadvertently erases all of the store's tapes, leaving the two to recreate the classic films with nothing but some elbow grease and the creative use of household objects. They dub their brand of film reinvention "Sweding" -- a name Jerry comes up with on the spot, hoping to make the process sound exotic and possibly European. It doesn't work.

Of course, this is a Gondry film, so beneath the wild and crazy premi...

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