Description: When technologies, products, and services converge in radical, creative new ways, a "killer app" can emerge - a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The compass, the steam engine, the cotton gin, and the Model T were all killer apps that sent shock waves through the social, political, and economic systems of their time. Today's killer apps spring from the digital realm: the personal computer, e-mail, and the World Wide Web have profoundly influenced and even altered society far beyond their intended use. Tempted by the promise of such devastating power, companies large and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them. With Unleashing the Killer App, Downes and Mui offer a progressive guide to transforming your company into a place where killer apps are born. Drawing from their experience and resea...

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