Description: The old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming backand this book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Diageo, and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how to win your customers' trust. With this real-world, insider advice, you can discover the techniques that will set you apart from the also ran marketing crowd and enable you to create lasting customer loyalty. Advance Praise for Secrets of the Marketing Masters: "From cover to cover, Dick Martin's book abounds with insights ...

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