Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
Hardcover, 272 pages
Wiley, John & Sons, Incorporated
September 08, 2009
September 08, 2009
Find it in: Business & Money Management - Sales/ Marketing - Sales & Marketing (F)
About this edition:
ISBN13: 9780470400913
ISBN: 0470400919
BINC: 9870681
About the book:
Description:
Based on solid research, "Gen buY" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.
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