Description: "Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." -Michael Purcell, Senior Vice President, Product Development, Global Cash Card"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers." -Catherine Monson, President, PIP Printing"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same." -Marc Anthony, President, Black Dot Wireless"In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service." -Donald Disbro, Vice President, New Business Development and Marketing, Professional ...

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