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Eyetracking Web Usability
Paperback,
456 pages
New Riders Publishing
December 03, 2009
December 03, 2009
Find it in: Computers & Technology - Web Design - Web Design -- General (I010)
About this edition:
ISBN13: 9780321498366
ISBN: 0321498364
BINC: 8889844
Edition: Illustrated
Series: Voices That Matter Ser.
About the book:
Description:
Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.



