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Search Engine Marketing
Paperback,
288 pages
McGraw-Hill Osborne
October 27, 2008
October 27, 2008
Find it in: Business & Money Management - Sales/ Marketing - Sales & Marketing (F)
About this edition:
ISBN13: 9780071597333
ISBN: 0071597336
BINC: 9540768
About the book:
Description:
Based on real-world case studies and interviews with experts at Google, Yahoo!, Microsoft, and other top search engine companies, this book reveals how to exploit technical Web marketing tools to reach customers and increase sales.



