A Welcome from David Salas, General Manager

Imagine taking a journey everywhere that excites you. Imagine experiencing all the music that moves you. Imagine learning everything that interests you. And imagine peeking into the lives of all the people who fascinate you...

Introducing the all new, state-of-the-art, ultimate-in-technology, superior-in-customer-experience Borders concept store in Alameda: the first in Northern California! We offer a Digital Center where you can mix and burn your own CD, research your family history, publish your own book, and create your own photo album. Ted or any of our other Digital Specialists can guide you through any of these processes or answer your questions on  the digital products we offer. Take the escalator to the second floor and step into a kids department where dreams come to life. Stroll over to our Travel section and visit our kiosk where you can plan and book the perfect getaway. Print out recipes from celebrity chefs in our Cooking section and research the perfect nutrition plan in our Wellness section. Be sure and visit our Seattle's Best Coffee cafe where Jennifer can help you select a delicious beverage which you can enjoy on our beautiful second story outdoor deck.

Located in the Alameda Towne Centre, Borders is a short stroll from Berkeley, a view away from San Francisco and a neighborly hop from Oakland.

Our professional, courteous and knowledgeable team members have been hand-selected for their caring smiles, their bright attitudes and willingness to assist. Simply, we are here to assure your greatest experience possible. We look forward to seeing you at Borders in Alameda!