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USA TODAY reporter Jayne O'Donnell

Gen BuY

November 21, 2009 2:00 PM

Vienna - Tysons Corner - Borders
8027 Leesburg Pike
Vienna, VA 22182

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, USA TODAY business reporter O'Donnell argues that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down.